Content
Creation
Create Faceless Videos
Introduction to Faceless Content What are faceless videos, and why do they matter right now? Faceless videos are a form of digital content where the creator or presenter never appears on camera. Instead, the focus is placed on other visual elements such as stock...
Future of Social Media
Understanding Shifting Behaviours, Platform Intent & Ethical Engagement The Social Media Tipping Point Social media is undergoing a seismic shift. Where it once functioned as a broadcast tool, delivering one message to many, it has now evolved into a network of...
Which Social Media Platforms Should I Focus On for Maximum Impact?
Understanding Your Target Audience Understanding your target audience is crucial for effective social media management in Ireland. To begin, identify your audience's key demographics, including age, location, interests, and behaviours, which will help you create...
Why You Need a Social Media Trainer for Your Business
With billions of people using platforms like Facebook, Instagram TikTok, LinkedIn, and X, social media offers unparalleled opportunities for reaching potential customers and engaging with existing ones. However, social media never stops changing, and just when you...
Not Another Blog About Crafting Website Content!
Understanding Website Content What is Web Content? Website content refers to all the elements on a webpage that communicate with visitors. This includes text, images, videos, and even interactive features. For small business owners, content is crucial because it...
Why Websites Are Important To Business Success
There are several touch-points between businesses and their customers. For example, offline would be a bricks and mortar store while online would be a combination of Social Media platforms and Email exchanges. However, none of them leaves space for large amounts of...
What Is SEO?
Search Engine Optimisation, or SEO as it's commonly known, is the practice of driving more, quality, traffic to a website through high organic search engine results. With over 60,000 Google searches every second, businesses must do everything possible to be listed not...
Great Social Media Campaigns
What makes Social Media campaigns great? Tagging your friends, family or colleagues in a funny or topical post is one thing but does that equate to 'great'? A lot of the time, posts work because marketers take a multi-platform approach to ensure their audience see the...
What To Do If Your Facebook Account Is Disabled
They say you don't know what you've got until it's gone and this is certainly the case when you're locked out of something that is incremental to your day to day life: Facebook. We're not being dramatic here, a business will rely on the Social Media platform to share...
Getting Started With Paid Social Media Advertising
If you've worked in Marketing you will have heard the phrase 'pay to play' at least once and unfortunately, this is the case when it comes to guaranteeing a significant reach on Social Media. Now, it's important to bear in mind that a large reach doesn't necessarily...
Shopping On Pinterest
Perhaps you’re looking to sell your products online? Where better than a platform built to enable users to discover everything they didn’t know they needed. Pinterest is a Social Media platform designed around visual discovery and used by consumers for research,...
Developing a Content Marketing Strategy
Creating and distributing content online has become one of the most cost-effective ways to market a business in recent years. Creating a presence online is so important because it allows a brand to connect with its audience in seconds, no matter what the location....
What To Consider When Choosing A Web Designer
A business's website is like the HQ of its digital communications. A good portion of sales enquiries will likely come from their website, and it's arguably the most important online representation of the business, and therefore, brand. Once a business decides they’re...
Our Favourite Marketing Blogs
There are very few professions whereby you get a degree and ultimately learn everything you'll ever need to know. Even those specialising in History, where everything has already happened, will eventually uncover new learnings. However, not all industries are as quick...
How To Use Pinterest For Business
Pinterest has an active monthly user figure of approximately 459 million people, increasing by over 100 million in 2020. The Pinterest platform is used by members to browse for and share creative inspiration and aspirational content through ‘pinning’ images and videos...
20 Tips For Instagram Marketing
Statistics show that 90% of Instagram users follow at least one business account. Whether you’re just starting to build your brand on Instagram or it’s simply time for a refresh, with over 1.16 billion users, it’s undoubtedly a fantastic marketing tool – if you...
Social Media Marketing Ireland
Social media now plays a vital part in connecting businesses with new and existing customers. Billions of people around the world actively use social media to socialise and find information, opening up an opportunity for businesses to increase their brand awareness...
Social Media Manager
What is a Social Media Manager? And what does a social media manager really do? The actual job title of ‘Social Media Manager’ is relatively new in the grand scheme of things but it’s definitely an increasingly popular career path. You’ll often find the role of Social...
What Services Do Digital Marketing Consultants Provide?
The world of digital marketing is fast-paced and ever-evolving, so you either need to get on board or risk falling behind. Even sectors that are typically stuck in their ways and have taken years to embrace digital have started to realise just how effective it can be...
7 Ways a Digital Marketing Consultant Can Help Your Small Business
Do you need a Digital Marketing Consultant? Over 4.5 billion people around the world use the internet daily which has opened up revolutionary marketing opportunities for both small and large businesses. Digital marketing is at the forefront for reaching new and...
What Is A Social Media Manager?
A Social Media Management role incorporates all things Social Media, as you would expect. However, there is a lot more to Social Media than meets the eye. A Social Media Manager is responsible for mapping out a digital strategy for their company or clients, which will...
Why Do You Need A Social Media Consultant?
Why do we need a Social Media Consultant? In a word, ‘change’. The Social Media landscape is an ever-changing one, which means that what might have worked well a few months ago may not work as well for you now. The reasons for this will vary from sector to sector but...
Facebook Ad Objectives and Formats
With over one billion global Facebook users and over 90 million small businesses actively using the platform, one of the most efficient ways to reach your desired audience is through paid adverts. Before jumping straight into Facebook, it’s worth doing some...
8 Mistakes Novices Make With Facebook Advertising
Stats show that an average Facebook user clicks on 11 Ads per month, and with approximately 2.41 billion monthly active Facebook users, it’s clearly the place to be. Unfortunately, the most effective way to become an expert is to do it on the job and this leaves room...
Understanding Social Media Terms- Facebook, Twitter, LinkedIn and Pinterest
Say what? A breakdown of the most used words on social media. Love social media, but not too sure what some of the jargon means? We’ve created this glossary so that you will be able to talk the talk of social media with confidence and ease. You’ll be liking,...
Facebook ads :9 reasons why they are a must for all businesses
Considering investing in Facebook ads? Stop thinking and go for it! Whether you are a small start-up or a multi-national brand, Facebook ads are a must for all businesses. It can generate leads and sales Create a loyal customer base Bring traffic and awareness to...
The Essential Guide to LinkedIn Video
Did you know that in any 30 day period, more video content is uploaded to the internet than has been created by major TV stations in America in the last 30 years? With that much content already being posted, why should you start posting videos in LinkedIn? Well,...
What is “Google My Business”?
“Google My Business” is a tool that’s totally free of cost and would help your small business create as well as manage their listings on Google. Let’s learn a little about Google listings.
5 ways a social media manager can transform your business
Did you know that social media and video viewing are the two most popular online activities, together accounting for more than a third of the time people spend on the Internet? A social media manager would know that! With people spending so much time online these days...
Everyone can design…you just need a little help!
Let’s get straight to it - design programs like Photoshop or Illustrator can send even the boldest of creatives running for the hills; trust me, I found it hard at the start. Sitting down, staring at your computer, attempting to design something from scratch can be...
5 Steps for Creating Visual Content With Canva
Whether you’re creating a Social graphic for your Instagram account or infographic for your Gym members, you’ll probably be wondering where you should start with Canva.
5 Ways to Engage Your Followers
Let's start 2019 with a bang! We are going to show you 5 great content ideas that you can do on any Social Media platform that's going to help with engagement. The first one is one that's quite overlooked by the majority of our clients and it's one that can...
AI for Business
AI can be a game-changer for small businesses. It can cut down hours of repetitive work, speed up content creation, and even spark new creative ideas. From writing captions to designing visuals, AI takes some of the heavy lifting off your shoulders. But let’s be...
Snap Map vibes on Instagram: What the new Instagram Map Feature means for Irish users
Instagram’s newly unveiled Map feature, launched in the United States on 6 August 2025, is now stirring up serious chatter—and not just about fun check-ins. The concept? Share your last active location with a select group of friends—and explore geotagged content...
Create Faceless Videos
Introduction to Faceless Content What are faceless videos, and why do they matter right now? Faceless videos are a form of digital content where the creator or presenter never appears on camera. Instead, the focus is placed on other visual elements such as stock...
Why Facebook Ads Still Matter for Christmas 2025
If you want your brand to show up where your customers are spending their time in the run-up to Christmas, Facebook advertising remains one of the most effective ways to do it. With powerful targeting, broad reach, and built-in integration with Instagram, it offers...
Google Can Now See Your Instagram
Google Can Now See Your Instagram. Act Accordingly. Public posts from business and creator accounts are showing up in Google. That means fresh reach, longer life for your content, and new SEO angles. Treat every post like a mini landing page. The Shift Google has...