5 ways a social media manager can transform your business

Did you know that social media and video viewing are the two most popular online activities, together accounting for more than a third of the time people spend on the Internet? A social media manager would know that!

With people spending so much time online these days it makes good business practice to pay attention to the power of social media. It’s no longer enough to post every now and then on Twitter, or fire up random videos on Facebook, and expect a flood of customers banging your door down.

However, a well crafted social media strategy can help you grow your business at a speedy rate. This is were a dedicated social media manager, whether in house or out-sourced, can really benefit your business. 

Here are five ways social media management can transform your business.

Consistent Content

86% of consumers prefer an authentic and honest brand personality on social networks.’ (Sprout Social (sproutsocial.com), 2016)

One of the great things about social media is that you can instantly reach your customers and followers with content that is delivered in your brand’s unique style and voice. 

Whether it’s a blog post, special offer or daily update, social media allows you to convey your brand’s personality and a personal touch. 

However, if a number of different of people are haphazardly looking after your social media, or if you don’t have the time to dedicate to it, this golden opportunity to connect with customers, and potential customers could be lost. 

A social media manager in this circumstance is invaluable, because not only can they tailor content for your various social platforms, but they will ensure it consistently matches your business’ voice, branding strategy, and marketing plan.

[call_to_action title=”” icon=”icon-lamp” link=”” button_title=”” class=”” target=”_blank” animate=””] View our Services [/call_to_action]

Social Media Managers are In the know

’74% of people say they use Facebook for professional purposes.’ (HubSpot, 2017)

Did you know that last year Facebook introduced an algorithm update that is designed to suppress brands’ content in the news feed? 

Or that Twitter declared that it would no longer be allowing the same content to be posted on multiple accounts?

No? Well, you are not alone here. The social media world is fast-paced and staying on top of it so that it benefits your business is a full-time job. 

A dedicated and experienced social media manager would not only know the answer to these questions but will also know the smart solutions so that these kinds of changes will not affect your business. (Investing in social media management is starting to sound good, right?)

Attract New Customers

‘Nearly one-third of the world uses social networks regularly.’ (eMarketer, 2016)

Rightly or wrongly social media has become as much a part of our daily lives as brushing our teeth is. But as well as using it for keeping up with our friends, family, and neighbours, Facebook et al. have become the way to discover new products and services.

This where a social media manager with excellent marketing skills can come in very handy. They can set up and run online campaigns, paid promotions and advertisements, competitions and giveaways, which are all essential ingredients for building brand awareness and loyalty, and most importantly, for attracting new customers. 

Customer Management is easy with a Social Media Manager

‘1 in 3 social media users prefer social media customer care services to telephone or email.’ (Social Media Today, 2017)

Marketing, promoting and growing your business through social media, isn’t only about posting great content, it also requires full engagement with your fans, followers, and customers in a timely fashion – we’re talking 60 minute response time max. 

But this can be very time consuming, especially when you have plenty of other things to be doing. 

Investing in social media management will take that pressure away. Social media managers not only answer each new comment as it bings but they will be so engaged with each social platform that they will respond in the correct tone and style for your brand in a speedy manner. 

They are also well able to fan the flames should any negativity pop up and will consult with you, HR, or the relevant person to make sure any complaints or problems are dealt with correctly. The last thing you want to do is ignore someone giving out on a social platform.

Track your business

’61% of people check their smartphone within 5 minutes of waking up. Social media and messaging apps are the top two things that users check first’ (Deloitte, 2016)

If you are clever about how you spend your money on social media, you can reap big rewards, however, it is very easy to feel like you are just throwing it into a black hole.

 A social media manager will be highly skilled in identifying, managing and tracking the right campaign for your business and making sure you are getting the most bang for your buck.

Equally, they can quickly turn off a campaign that isn’t working or tweak it to make sure it is hitting your target audience.

So there you have it 5 great reasons to invest in social media management right now! 


Recent Posts
Schedule Stories In Facebook Business Suite

Schedule Stories In Facebook Business Suite

Previously companies have left Social Media as an afterthought or to a junior member of the team. However, as more and more businesses view Social Media as a critical area of their marketing mix, it’s essential to understand how to get the most out of each platform....

Getting Started With Paid Social Media Advertising

Getting Started With Paid Social Media Advertising

If you've worked in Marketing you will have heard the phrase 'pay to play' at least once and unfortunately, this is the case when it comes to guaranteeing a significant reach on Social Media. Now, it's important to bear in mind that a large reach doesn't necessarily...

What Are Twitter Spaces?

What Are Twitter Spaces?

Unless you’ve been living under a rock the last few months, you’ll have heard all about Clubhouse by now, the new invite-only audio networking platform. Clubhouse members have shared mixed reviews about the platform, and, of course, the invite-only feature is quite...

Content Calendar Template

Content Calendar Template

Following a social media strategy in the present day is vital to expanding your business and brand online. Creating engaging and quality content that your target audience wants to interact with is key to getting your name out there and will help you work towards your...

7 Ways To Get More Engagement On Your Instagram Stories

7 Ways To Get More Engagement On Your Instagram Stories

The stories feature was first introduced to Instagram in 2016 and has since become an increasingly popular part of the app, with millions of stories shared every day. The beauty of an Instagram story is that it tends to be more spontaneous and relatable than a grid...

Follow us



feedalpha free account