We understand that your company’s success in social media requires a deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle.
I have worked with Jacinta on various projects related to my social media presence over the past year. She has shown me so much and her easy to follow approach is second to none.
What Does A Social Media Consultant DO?
A Social Media Consultant in an expert in all areas of Social Media who is there to support businesses of all types with their Social Media Marketing strategy. Consultants can assist in everything from identifying Social Media Objectives – based on business goals – and competitor research, right down to choosing the best platforms and marketing plan for you.
It’s essential to identify where your target audience is most likely to spend their time online, how to engage with them and, ultimately, how to convert them into a customer. You can then utilise Social Media to encourage repeat and loyal customers.
Social Media Consultancy Plans Tailored to Suit your Business
thesocialnetwork.ie works as a consultant for a range of small businesses. We understand it’s hard for business owners to stay abreast of all the changes that occur on social media platforms and this is where thesocialnetwork.ie have built their expertise and their business.
A Social Media Consultant Will
Give You A Fresh Take
Sometimes we’re just too close to things to be objective. If you’ve been working on the Social Media strategy for some time or you’re the owner of the business and therefore extremely bias towards your product or services (and rightly so!) it may be that you need to hire an outside source for a fresh take on things.
For example, your strategy, tone of voice or creative may be easily improved with some fresh eyes and ideas. Whatever it may be, a Social Media Consultant will be able to share their experience and expertise to get you back on track.
Build Your Confidence
Social Media can be tricky terrane to travel sometimes. If you’ve lost your confidence, whether it’s from an unpleasant encounter or drop in engagement, a Consultant will come onboard with tonnes experience and an understanding of the Social world that will help build you back up. They can also provide ongoing support to avoid it happening again.
Set Social Media Objectives
Sometimes it’s easy to get caught up in the spontaneity and creative aspect of Social Media and therefore, easy to forget the end goal. By setting Social Media Objectives, you’ll be able to maximise your time and energy to result in a better return for your business.
You need to understand that a Consultant won’t be looking for the easiest or quickest way to reach your objectives. A skilled media Consultant will be looking at the most efficient method depending on your overall business needs.
Implement A Social Media Strategy
Part of achieving your Social Media Objectives will be to set out a strategy made up of short-term, ‘quick wins’ and long-term goals. A Social Media Consultant can work with all stakeholders to understand the method behind the results when they are successful and to also identify points of pain in less successful campaigns and suggest ways to improve them going forward. By understanding historical results, as well as current business objectives, a Consultant can help implement a successful Social Media strategy.
They do say that Content is King, so why not get a professional in to help? A Social Media Consultant will help you plot out your Blog Posts, Infographics, Video and Copywriting. They will also be able to show you how to make the most out of each different Social Media platform and its limitations. You may need to tailor your tone of voice from one platform to another as you’ll find different audiences on LinkedIn compared to Pinterest, for example.
Support With Measuring Metrics
Once you’ve got your Objectives and Strategy in place, you need to understand and measure metrics to ensure you’re generating a good return on interest (ROI). A Social Media Consultant will be able to explain the significant metrics for each platform, whether they’re for Organic or Paid content. Understanding your results will help shape your future strategy and content.
Measuring your results should never be a one-time thing, schedule in time at least once a month to review what worked and what didn’t before you put too much time into your planning.
Know & Understand The Latest Trends
In the ever-changing world of Social Media, it can be hard to keep up to date with the latest topics and trends. A Social Media Consultant will live and breathe all things Social so will easily be able to educate and support you with everything you need to stay current.
Industry Best Practices
New and evolving Social Media platforms will bring with them different best practices, rules and regulations. An expert will know how to maximise the potential of each platform and how to make Social Media work best for your business and target audiences.
Your Social Media Consultant
Our Social Media Consultancy packages can range from a one-off 1-hour call or can be a more long term partnership.
Prices start from €250
Get in touch to discuss your ideal package today.