A professional Digital Marketing Consultant will offer many services, but at the heart of their work is supporting the business with a digital marketing strategy that meets their needs and goals.
We understand that your company’s success in social media requires a deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle.
What Does A Social Media Consultant DO?
A Social Media Consultant in an expert in all areas of Social Media who is there to support businesses of all types with their Social Media Marketing strategy. Consultants can assist in everything from identifying Social Media Objectives – based on business goals – and competitor research, right down to choosing the best platforms and marketing plan for you.
It’s essential to identify where your target audience is most likely to spend their time online, how to engage with them and, ultimately, how to convert them into a customer. You can then utilise Social Media to encourage repeat and loyal customers.
Consultants provide businesses with strategic advice and guidance during the entire process of planning a campaign, implementing it, and finally evaluating the results. Whether it’s for an ad-hoc campaign, such as the launch of a new product or service, to a long term contract.
Social Media Consultancy Plans Tailored to Suit your Business
Social Media can be a daunting experience for a small business owner. There is so much to consider, from Facebook to Twitter, Instagram to LinkedIn. thesocialnetwork has you covered with our Social Media Consultant Package.
We will review your current social media presence and give you advice on how to make it work for you. This package is ideal for businesses that have never used Social Media before or businesses that are currently using social media but don’t know where to go from here.
The Social Network works as a consultant for a range of small businesses. We understand it’s hard for business owners to stay abreast of all the changes that occur on social media platforms and this is where thesocialnetwork.ie have built their expertise and their business.
Hiring a digital marketing consultant to help you with your digital strategy will ensure that you develop and improve your business. Whether or not your online presence is already developed, social media consulting can take it to the next level.
To see what past and current clients say about us view our testimonial page.
A Social Media Consultant Will
Give You A Fresh Take
Sometimes we’re just too close to things to be objective. If you’ve been working on the Social Media strategy for some time or you’re the owner of the business and therefore extremely bias towards your product or services (and rightly so!) it may be that you need to hire an outside source for a fresh take on things.
That is where a social media consultant can help.
For example, your strategy, tone of voice or creativity may be easily improved with some fresh eyes and ideas. Whatever it may be, a Social Media Consultant will be able to share their experience and expertise to get your social media marketing on track.
Build Your Confidence
Social Media can be tricky terrain to travel sometimes. If you’ve lost your confidence, whether it’s from an unpleasant encounter or drop in engagement, a social media consultant will come onboard with tonnes experience and an understanding of the Social world that will help build you back up.
They can also provide ongoing support or social media training to avoid it happening again. Social Media Consulting can help you build your confidence and brand awareness.
Set Social Media Objectives
Sometimes it’s easy to get caught up in the spontaneity and creative aspect of Social Media and therefore, easy to forget the end goal. By setting Social Media Objectives, you’ll be able to maximise your time and energy to result in a better return for your business.
You need to understand that a social media consultant won’t be looking for the easiest or quickest way to reach your objectives. A skilled media Consultant will be looking at the most efficient method depending on your overall business needs.
Implement A Social Media Strategy
Part of achieving your Social Media Objectives will be to set out a strategy made up of short-term, ‘quick wins’ and long-term goals. A Consultant can work with all stakeholders to understand the method behind the results when they are successful and to also identify points of pain in less successful campaigns and suggest ways to improve them going forward. By understanding historical results, as well as current business objectives, a Consultant can help implement a successful Social Media strategy.
They do say that Content is King, so why not get a professional in to help? A Social Media Consultant will help you plot out your Blog Posts, Infographics, Email marketing, Video and Copywriting. They will also be able to show you how to make the most out of each different Social Media platform and its limitations. During your social media consulting session you may need to tailor your tone of voice from one platform to another as you’ll find different audiences on LinkedIn and Twitter compared to Pinterest, Facebook and Instagram, for example.
Support With Measuring Metrics
Once you’ve got your Social Media Marketing Objectives and Strategy in place, you need to understand and measure metrics to ensure you’re generating a good return on interest (ROI). A Social Media Consultant will be able to explain the significant metrics for each platform, whether they’re for Organic or Paid content. Understanding your results will help shape your future strategy and content.
Measuring your results should never be a one-time thing, schedule in time at least once a month to review what worked and what didn’t before you put too much time into your planning.
Know & Understand The Latest Trends
In the ever-changing world of Social Media Marketing, it can be hard to keep up to date with the latest topics and trends. A Social Media Consultant will live and breathe all things Social so will easily be able to educate and support you with everything you need to stay current.
A social media consultant is a social media expert who knows each platform and its strengths and weaknesses. A successful consultant will be able to advise businesses on how to use each platform to their advantage and tailor it to suit their social media marketing strategy.
Industry Best Practices
New and evolving Social Media platforms will bring with them different best practices, rules and regulations. An expert will know how to maximise the potential of each platform and how to make Social Media work best for your business and target audiences. Whether it is social media training or just a one-off advice session we can support you with best practise while using social media.
Our social media management packages may be right for you.
When it comes to social media, we totally get it. We know how to keep your Facebook, Twitter, Instagram or whatever platform you choose looking smooth and professional. We understand that your followers and friends are the backbone of your brand, and we’re here to support you. We have a range of social media management packages to suit all business and budget sizes.
Social media training may be right for you. We teach you to use social media to improve your business.
Learn how to do your own social media management! We help you create a social media strategy, create a presence and share valuable content on your company’s site. We provide training for your team to ensure that everyone understands the value of social media and how it can be used to benefit your organization.
Your Social Media Consultant
Our Social Media Consultancy packages can range from a one-off 1-hour call to support with creating a social media strategy or can be a more long term partnership.
Prices start from €250
Get in touch to discuss your ideal social media consulting package today.
Still not sure?