Do you need a Digital Marketing Consultant?
Over 4.5 billion people around the world use the internet daily which has opened up revolutionary marketing opportunities for both small and large businesses.
Digital marketing is at the forefront for reaching new and existing customers, and with an effective digital marketing strategy, your business can be taken above and beyond its goals.
Hiring a reputable and experienced marketing consultant to help form a digital strategy will be sure to develop and improve your business. Whether you do not already have an online presence or you want to take your business to the next level online, a digital marketing consultant is an extremely popular and smart investment.
At thesocialnetwork, we help businesses create digital and social marketing campaigns to increase their return on investment and brand awareness.
Here are 7 ways that a Digital Marketing Consultant can help your small business.
Social Media Audit
The first thing we do when you join us at thesocialnetwork is carrying out a social media audit for your business. Any digital marketing consultant should do this to find out which social media strategies you have previously tried, which have worked for you and which haven’t.
As part of the audit, we will find out what your goals are or help to define these if you are yet to set them. With a goal set, we can use social media analytics to track which ideas work towards your goal and which are better left behind. Another important thing that a digital marketing consultant must understand is the target audience of your business.
Different demographics use different social media platforms and search engines, which is why it is extremely important to understand who your business is targeting so we can create a strategy that is sure to reach them.
Create an Effective Digital Marketing Strategy
Not only will a digital marketing strategy help your small business to reach its goals short-term but will help you to understand what works well so that you can replicate effective strategies for years to come.
With our experience and expertise in digital marketing we know what works, and can help your business to explore a wide range of social platforms that you may not have considered before joining us.
After helping you to create SMART goals (Specific, Measurable, Attainable, Realistic and Timely), a digital marketing strategy will be set up that effectively captures your target audience and will help to catapult your small business online. We will help you with marketing campaigns you may not have had experience with before, such as SEO, paid ads and the creation of quality content.
Your Customers Will Have More Ways to Contact You
Depending on your business and target audience, potential customers may contact you on the phone or have to email to get more information about your product or service.
With technology and how fast it allows us to do things, people expect to be able to contact a business and get an almost instant reply. If your current digital strategy only allows for people to contact you via one channel then you could be losing out on valuable customers!
Once your digital marketing consultant understands your goals and target audience, they can open you up a variety of social channels that can bring in double or even triple the business you currently receive. Even if you do not have time to monitor your social messages every day, you can you schedule automatic replies which will help to keep potential customers eager and ready for your reply.
Keep Your Business Trendy and Up to Date
Technology is always developing and trends always changing, which is why it is important for a small business to keep up if they wish to grow.
Part of running a business is to focus on gaining a competitive advantage, which can be done by capturing your audience in the most current and trendy ways.
Bringing a digital marketing consultant on board will mean that they can ensure your marketing strategy includes the latest trends and most popular channels to capture your audience. No matter what small business you run, thesocialnetwork has the experience to find trending content and platforms that work for your audience.
Help with Competitor Analysis
Another way that digital marketing consultants can help with your small business is to carry out competitor research so that you can gain a competitive advantage.
By assessing what your competitors are doing you can see if you are missing anything valuable in your strategy, as well as taking advantage of what your competitors aren’t doing.
Additionally, it is important to keep an eye on your competitor’s Google or Bing rankings; we can help with SEO as part of your strategy to help you rank higher than your competitors.
Digital marketing consultants not only understand the industry best practices but can tailor a marketing strategy around you, your audience and beating your competitors.
Increase Your Engagement
Many small businesses use social media but can’t seem to use it to their advantage in gaining customers and making sales. This is because social media is all about engagement.
Engagement can be easily improved with the right content; your content should be targeted at your customer base and give them something valuable that makes them want to engage with your business.
At thesocialnetwork increasing your social media engagement is a core part of what we do as digital marketing consultants. Just because you have a presence on Facebook, Twitter, Instagram or any other channels, doesn’t mean that you are working towards your goals.
It is vital to make these social media channels work for you, with an effective digital marketing strategy.
Show You How to Capture Your Digital KPIs
It is absolutely vital to be able to analyse your digital data to find out which campaigns are working for your small business and which aren’t. There are a number of tools and software packages that digital marketing consultants can set up for you and show you how to use.
For example, Google Analytics is an extremely popular tool for analysing your website visitors, engagement, landing page performance and general user experience. If you don’t know where to find key performance indicators then it will be difficult to reach your goals.
Social media insights are another tool that businesses use to assess how effective their social media strategies are. At thesocialnetwork we keep track of your digital marketing campaigns and analyse data to ensure your small business is getting the best out of its marketing budget as possible.
You may not have time to set up a digital strategy yourself, or lack the experience; whatever your situation, bringing a digital marketing consultant on board with your small business will not only build your confidence but improve your brand with expertise and an outside perspective.
Find out more about thesocialnetwork and how we can help your small business online today and do not hesitate to contact us if you have any questions!