News
Snap Map vibes on Instagram: What the new Instagram Map Feature means for Irish users
Instagram’s newly unveiled Map feature, launched in the United States on 6 August 2025, is now stirring up serious chatter—and not just about fun check-ins. The concept? Share your last active location with a select group of friends—and explore geotagged content...
Google Can Now See Your Instagram
Google Can Now See Your Instagram. Act Accordingly. Public posts from business and creator accounts are showing up in Google. That means fresh reach, longer life for your content, and new SEO angles. Treat every post like a mini landing page. The Shift Google has...
19 Instagram Reels Ideas For Small Business
Introduction to Instagram Reels If you're a small business owner trying to stand out on Instagram, you’ve probably already heard the usual advice—show your products, introduce yourself, post behind the scenes. Instagram Reels are short-form videos that can help boost...
What is the average Instagram engagement rate?
The average Instagram engagement rate varies depending on several factors, including the type of content and the industry. Generally, an engagement rate of 1% to 5% is considered good. More specifically: The overall median engagement rate across all industries is...
How to Make Your Account Private on Instagram
Instagram is one of the most popular social media platforms around with over 1 billion people signed up to the app! This makes it ideal for socialising online, and the perfect place for businesses to find their target audience. Because of Instagram's popularity, the...
How To Make A Link Tree For Instagram
With approximately 500 million daily active users across Instagram globally, it’s a fantastic tool for creators and businesses in all industries. However, one of the biggest pain points for those looking to drive engagement and website traffic is the inability to...
Understanding How Instagram Works
One of the most common phrases related to Marketing is credited to John Wanamaker who famously stated “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. Unfortunately, that statement is still true to this day, especially on...
What To Do If Your Instagram Account Is Suspended or Disabled
So your Instagram account is suspended or disable? Many of us have been there, don't panic. From a business point of view, Instagram frustratingly holds all the power in terms of who sees what content, how many actions you can make in a day and what activity is...
What Are Instagram Reels?
For those of us working in Marketing, and especially in Social Media, there has been a steady increase in the demand and utilisation of video content. Over the last few years, Social Network algorithms have been known to prioritise video content over those with static...
7 Ways To Get More Engagement On Your Instagram Stories
The stories feature was first introduced to Instagram in 2016 and has since become an increasingly popular part of the app, with millions of stories shared every day. The beauty of an Instagram story is that it tends to be more spontaneous and relatable than a grid...
20 Tips For Instagram Marketing
Statistics show that 90% of Instagram users follow at least one business account. Whether you’re just starting to build your brand on Instagram or it’s simply time for a refresh, with over 1.16 billion users, it’s undoubtedly a fantastic marketing tool – if you...
10 Easy Instagram Story Hacks
Instagram Stories have blown up since they were first launched in 2016, so it won't come as a surprise to learn that 500 million people use Instagram Stories every day. 4 million businesses use Stories every month and, according to a survey commissioned by Facebook,...
Instagram New Feature Alert: Search Keywords and Phrases
The latest update to the Instagram platform is here and will likely benefit both browsers and businesses. Instagram has now enabled users to peruse for keywords and phrases in the search bar, a space previously reserved for hashtags and usernames. The ability to...
Set Up Instagram and Facebook Quick Replies
In the digital world that we live in, customers turn to Social Media to engage with businesses and more often than not, they expect a response… almost instantly. It can be hard to stay on top of all the notifications, especially if you’re active across multiple Social...
Maximise Your Instagram Stories
Considering Instagram Stories only last for 24 hours – unless you save them as a ‘Highlight’ but more on that later, it’s hard to comprehend how impactful they can be on your businesses success. The best way to get an answer is to look at your analytics. Data shows...
How To Repost On Instagram
Whether you’re doing a ‘theme’ on your grid, super active on stories or just a sneaky scroller, Instagram is full of creative and fun content just ready to inspire you and get your creative juices flowing. If there is a specific post that you love enough to feature on...
Instagram: Personal Profile vs Professional Account
Instagram has approximately one billion users each month, with five hundred million of those watching Instagram Stories every day. Two hundred million users visit at least one business profile a day, and one-third of the most viewed stories are from businesses. To...
Facebook and Instagram Competition Guidelines
If you’ve been on Facebook or Instagram recently you will have likely seen some sort of competition, you may have even entered it. This form of content is utilised by everyone from small, local businesses to big brands with an aim to increase reach, exposure and page...
Easy Ways To Utilise Instagram For Business
How should you use Instagram For Business? Instagram for business is a fantastic marketing tool as, according to stats, 80% of users follow a business or brand. With over 24 million Instagram users in the UK, it’s definitely not an opportunity that you want to miss!...
5 winning ways to use Instagram for small businesses
There are over 25 million companies across the world using Instagram for their business and over 200 million users visit at least one business profile every day - but how can you make sure your business is in the mix? While Facebook has been busy refocusing its...
5 ways a social media manager can transform your business
Did you know that social media and video viewing are the two most popular online activities, together accounting for more than a third of the time people spend on the Internet? A social media manager would know that! With people spending so much time online these days...
5 Excellent Apps to instantly upgrade your Instagram stories
As more and more people are using Instagram to discover brands and businesses, your Instagram profile is becoming just as important as your website’s homepage. With this in mind, it is important that you spend some time crafting your feed to fit in with your...
6 Super Marketing Tips for Instagram
With over 1 billion account holders, 500 million daily active users and 100 million photos and videos uploaded each day, Instagram has catapulted to the top of the social media pile and has become the platform of choice for users around the world. With such...
5 Ways to Engage Your Followers
Let's start 2019 with a bang! We are going to show you 5 great content ideas that you can do on any Social Media platform that's going to help with engagement. The first one is one that's quite overlooked by the majority of our clients and it's one that can...
AI for Business
AI can be a game-changer for small businesses. It can cut down hours of repetitive work, speed up content creation, and even spark new creative ideas. From writing captions to designing visuals, AI takes some of the heavy lifting off your shoulders. But let’s be...
Snap Map vibes on Instagram: What the new Instagram Map Feature means for Irish users
Instagram’s newly unveiled Map feature, launched in the United States on 6 August 2025, is now stirring up serious chatter—and not just about fun check-ins. The concept? Share your last active location with a select group of friends—and explore geotagged content...
Create Faceless Videos
Introduction to Faceless Content What are faceless videos, and why do they matter right now? Faceless videos are a form of digital content where the creator or presenter never appears on camera. Instead, the focus is placed on other visual elements such as stock...
Why Facebook Ads Still Matter for Christmas 2025
If you want your brand to show up where your customers are spending their time in the run-up to Christmas, Facebook advertising remains one of the most effective ways to do it. With powerful targeting, broad reach, and built-in integration with Instagram, it offers...
Google Can Now See Your Instagram
Google Can Now See Your Instagram. Act Accordingly. Public posts from business and creator accounts are showing up in Google. That means fresh reach, longer life for your content, and new SEO angles. Treat every post like a mini landing page. The Shift Google has...