Just as for years Social Media has been perceived to give everyone a voice, Reels are here to offer creators a forum to develop and share their passion visually. Reels can also be saved to a camera roll to be used outside of Instagram.
Instagram Reels are made up of 15-second video clips, either shot within Instagram or uploaded from a user’s camera roll, with effects and audio, all available within the app. Reels can be shared to a user’s feed but also Explore.
As you would expect with Instagram, there is a gallery complete with effects designed by both Instagram and creators across the world, as well as an audio library of music from all genres available.
Until now, producing and editing video content has either required extensive knowledge and experience or a decent-sized budget to outsource the work.
However, with the introduction of Instagram Reels, we expect to see businesses of all sizes utilising the feature and producing fun and creative content.
Read our blog Understand How Instagram Works