Twitter is a fantastic marketing tool for business that is often underutilised due to people not knowing the best way to maximise its potential. Twitter Video even more so!

Video, in particular, is an incredibly valuable feature available to marketers using Twitter and is currently the third reason people use the platform. Statistics show that in 2019, 2 billion videos were watched on Twitter per day.

Here’s how to make the most of videos on Twitter.

The Technical Bit

Twitter video length: 0.5 to 140 seconds.

Twitter video file size: Up to 15 MB (sync) / 512 MB (async).

Twitter video aspect ratio: Between 1:3 and 3:1.

Twitter video file format:

  • Mobile: MP4 and MOV video formats.
  • Web: MP4 video format, with H264 format with AAC audio.

Twitter video file resolution:

  • Minimum: 32 x 32.
  • Maximum: 1280 x 1024.

It’s also important to remember that 93% of video views on Twitter are on mobile.

 Twitter video Why Use Video On Twitter?

Video is a great way of enabling your audience to consume information quickly and easily. We already know Twitter users are frequently there to watch videos so let’s give them something to see. Businesses can use video for the three E’s: Engage, Entertain, Educate.

Firstly, Engaging with your audience through video will give your brand a personality and put a face to a name. This could be for a Q&A Session or a Meet the Team, whatever you choose to cover it will be a nice change of pace from other Tweets and GIFs on the timeline.

Next, Entertaining through video will keep social fun, as it should be, and make your brand more likeable. These videos could be outtakes from the more serious shoots or perhaps your interpretation of a viral trend. Consider the videos you’re using for Instagram and Facebook and see if they are also suitable for Twitter.

Finally, Educating your audience is a great way to encourage engagement and boost sales. You could run How-To videos on your products or services, host podcasts or webinars (which are filmed of course) or Livestream an event. It’s all about adding value through your content and giving Twitter users a reason to keep following you.

5 Ways To Use Video On Twitter

Product Updates

Share your latest product news and spread the word of any offers, new features or updates to increase your reach and awareness.

Q&A Session

You know what your customers want answers to thanks to your frequently asked questions. Utilise this by hosting a live or pre-recorded Q&A session for your followers.

User-Generated Content

Encourage your customers to create their own videos using your products or services and share them to your Twitter feed.

Teasers and Trailers

If you have a new release coming soon then play around with some video teasers, building up to the big reveal.

Live From Events

Bring your customers to each event you attend via Twitter Live Video. Use the event hashtags to connect with other event-goers and those keeping up with the goings-on through Twitter.

Different Ways To Share Video On Twitter

Recorded on Twitter

To do this, open the Twitter App on your device and click the new tweet button. From here, select the picture upload icon and then the camera. You will then be able to choose whether to ‘Capture’ a video to post. Lights, Camera, Action!

Live on Twitter

To go live, follow the same steps above but swap from ‘Capture’ mode to ‘Live’. Here you can create a tweet explaining what’s happening and go live. Once live, you can invite your guest to join you and switch the camera from front to back facing or vice-versa. Once you have finished your live video you can edit your broadcast, view your stats or delete it. If you don’t delete it, your broadcast will be shared to your Twitter timeline.

Imported From Device

To upload a video from your library to Twitter, open the App on your device and click the new tweet icon. Next, click the picture icon on the bottom left and select your video. You will then be able to crop it from the beginning and end if needed to fit the Twitter-length limits. Don’t forget to add some copy to your Tweet before publishing to give your post some context.

Things To Remember when using Twitter Video

  • Make sure the most important message or call to action features towards the beginning of your video. It’s important to grab people’s attention as early as possible to increase the chances of them watching the full video.
  • Included relevant hashtags in the copy of your Tweet to increase your reach and exposure.
  • Maximise your longer videos by snipping them into Tweet size clips. This will give you more content to work with and increase the lifetime of your video. Shorter videos will increase the chances of people watching all of it and completing your desired CTA if there is one.

Top Tip: See a video you love and want to share on another platform? You can easily download videos and .gifs with Twitter Video Downloader.