October 18, 2019

3 Times to Utilise Social Media at Events Using Twitter

Twitter for Events

Have you ever been having a conversation with yourself – in a muttering under your breath kind of way – and someone answered? Possibly a stranger, let’s say on the train, has involved themselves in your conversation with… yourself.

Or perhaps you’ve just announced something to the room, and someone has joined in?

This is Twitter.

Most of the time.

Pretty much you talking to you. Until someone else randomly replies.

You might occasionally include someone’s handle (their @), whether it’s a friend, business or a celebrity, but it can still feel very much like you’re Tweeting into nothing.

However, this doesn’t have to be the case. The whole purpose of a Hashtag is to invite people in and join conversations. Commonly this is around what’s trending, such as a new TV show or breaking news, and it’s a great way to get an understanding of a lot of different people’s thoughts and emotions.

It’s also a great tool to utilise at events.

Here are 3 key times to use a hashtag on Twitter for events:



Leading up to any event that you want to share on Twitter it’s a good idea to do a bit of research and see if there is an official hashtag. Many companies are using them these days so it’s good to include in your Tweets leading up to the event too.

If there isn’t an ‘official’ event hashtag then have a look to see if any other companies are using something and join them. Alternatively, create your own but keep it consistent in each of your Tweets. You never know, you could be starting the next trend!


If you’re hosting an event be sure to add the hashtag to all of your Social Media, Website and any print advertising too. If you’re handing out leaflets or event guides, then add the hashtag to those and encourage visitors to engage online. Take some time at the start of your event to tell people about the benefits of using Twitter for events and how they can make connections.

Organise a competition on the day for the best tweet or selfie with the hashtag. Retweet and reply to attendees to keep the conversation going. Set up a list for all the attendees and people using the hashtag so you can follow up with them after and allow them the opportunity to find each other.


If you’re simply attending, hosts will likely ‘retweet’ you if you’re advertising their event and the best way for them to notice you is to use their hashtag. This will increase your reach and potentially will give you a chance to connect with other companies attending the event. From this, you could arrange to meet some business connections and turn the event into a networking opportunity.


If you’re speaking at the event, this is an easy and free way to let people know where and when you’ll be speaking and tease little pieces of your presentation beforehand to encourage people to attend. If you have a stand, it can also be a good method to guarantee traffic coming your way.


During Event

The next time to utilise the hashtag functionality on Twitter is when you’re at the event. Especially if it’s a Marketing or Social Media event when everyone around you will be doing the same thing.

If the event is about teaching you new things or has statistics that support your Product or Services, then share this with your followers – whilst using the hashtag of course. This is a great way of including those who weren’t able to attend and sharing your experience with your online audience.


Lastly, the conversation doesn’t have to finish when the event does. Keep the conversation going post-event and discuss what you did/learnt with your followers. Thank those who came to your event/stand and the new networking connections you have made.

If you’re sharing a blog post or video post-event, use the hashtag here to increase your potential reach and possibly reengage with others who attended. Don’t be afraid to use more than one hashtag in your tweets where relevant, you might open up a whole new conversation.


Top Tips: Twitter for Events

Be Visual

A lot is going on Twitter and most of it is text-heavy with links and hashtags so try to be as visual as possible. If you’ve taken any pictures of the venue, key speakers or slides then be sure to share this in your Tweet to stand out from the crowd.

Twitter for events

Be Chatty

Twitter is a step between Instagram and LinkedIn. It’s great for professional connections but also keeping up with celebrities and other companies. This means that your tone needs to match. Where your character limit is short, don’t be afraid to cut to the chase but allow your personality or brand to shine through too. You’re joining the conversation so don’t be afraid to come across chatty and friendly. 

Start the Conversation

If you can’t find an existing conversation or hashtag but need to reach out to your Twitter network for answers then don’t be afraid to start the conversation yourself and wait for others to join, someone has to initiate it!

We love taking part in events and helping brands get noticed in the lead-up and on the day of the event. We can help your business get ready for an event by creating a strategy, providing your team with Twitter training or helping you tweet on the day. To find out more about Twitter for Events and how we use it, visit our events page.


Recent Posts
Schedule Stories In Facebook Business Suite

Schedule Stories In Facebook Business Suite

Previously companies have left Social Media as an afterthought or to a junior member of the team. However, as more and more businesses view Social Media as a critical area of their marketing mix, it’s essential to understand how to get the most out of each platform....

Getting Started With Paid Social Media Advertising

Getting Started With Paid Social Media Advertising

If you've worked in Marketing you will have heard the phrase 'pay to play' at least once and unfortunately, this is the case when it comes to guaranteeing a significant reach on Social Media. Now, it's important to bear in mind that a large reach doesn't necessarily...

What Are Twitter Spaces?

What Are Twitter Spaces?

Unless you’ve been living under a rock the last few months, you’ll have heard all about Clubhouse by now, the new invite-only audio networking platform. Clubhouse members have shared mixed reviews about the platform, and, of course, the invite-only feature is quite...

Content Calendar Template

Content Calendar Template

Following a social media strategy in the present day is vital to expanding your business and brand online. Creating engaging and quality content that your target audience wants to interact with is key to getting your name out there and will help you work towards your...

7 Ways To Get More Engagement On Your Instagram Stories

7 Ways To Get More Engagement On Your Instagram Stories

The stories feature was first introduced to Instagram in 2016 and has since become an increasingly popular part of the app, with millions of stories shared every day. The beauty of an Instagram story is that it tends to be more spontaneous and relatable than a grid...

Follow us



feedalpha free account