A Facebook Business Page is a feature within Facebook where companies can add all of their contact information and market themselves. This can be through Organic Content published to the Facebook Page or through Facebook Paid Ads. Facebook users, such as a business’s customers or stakeholders, can ‘Like’ this page and stay up to date with everything going on with the business.
Businesses often use Facebook Pages to share product or service updates, discuss industry news and to educate followers with videos, infographics and how-to guides. Consumers use a Facebook Page to contact businesses, browse their ‘Shop’ for products and to leave or read reviews.
Firstly, consider if you need one page for your brand or, if you have multiple sites, will it work better with a page per location? Think about how best to encourage your customers to engage with you.
However, realistically how much time and resource can you dedicate to managing several pages properly and the content, comments and engagement that comes with it?
It’s likely easier for you to get set up on a computer and use facebook.com rather than the App so our steps will mirror the desktop steps.
Login to your Facebook account and on the far left there will be a list of options. Select ‘Pages’.
This will lead you to a second screen where you can see your top suggested pages, invitations to ‘like’ pages, browse your liked pages and see an overview of the pages you have access to. On the far right, select ‘Create Page’.
The next screen will ask you to select whether your page is for a Business or Brand, or a Community or Public Figure. Select the one that best applies to you.
Now you need to add your Page Name and Category. This can be changed at a later date, but it’s recommended to simply use your business name here.
After that, you’re required to add your Address (mandatory) and Phone Number (optional).
If you work from home or want to keep your office location private for whatever reason, then tick the box that states not to show your address on your page.
Now it’s time to add your branding! It’s recommended that you’re prepared with a snazzy logo and cover photo in the right size and of a high resolution before setting up your page so that you’re ready to go straight away. However, these can also be changed at a later date if not.
You can also change your cover photo to a cover video or carousel of images once your page is up and running.
After these steps, there are several other bits of information that you need to add to your Facebook Page to make the most out of it and make it as easy as possible for your customers to find the information they’re looking for.
Add a button to your page. Your options here dictate how a customer or potential customer is encouraged to engage with you. If you’re going to encourage them to contact you then make sure that you’re able to dedicate the time to respond.
Each option gives you a choice:
It’s also advised to add a story to the ‘About’ section of your Facebook page to add a bit of personality. How did you start, what are you doing now and what are your goals for the future?
If you edit your page username then you will generate a ‘vanity’ URL which means your page name will feature at the end of the link rather than numbers.
For example, https://www.facebook.com/Cooper-Content-Marketing-106642724155099/ will become https://www.facebook.com/CooperContentMarketing (if the username is available).
Under the Business Info section, there is space for a lot more detail.
If you’re adding a phone number do you have the ability to make this trackable so you can attribute calls to your Facebook activity?
Perhaps set up your website URL as a trackable link to see how much web traffic you’re driving and what people are doing once they’ve left your Facebook Page and are now on your website.
Not all of these options will be relevant for your business (such as Menu) but it’s important to complete as much as possible.
When uploading a profile picture, cover photo or even timeline post, it’s helpful to know what size each image should be.
Facebook Page Profile Picture: 180 x 180 Pixels
Facebook Page Cover Photo: 820 x 312 Pixels
Facebook Page Cover Video: 820 x 312 Pixels
Facebook Page Cover Video Length: 20-90 Seconds
Facebook Shared Link Image: 1200 x 628 Pixels
Facebook Shared Image: 1200 x 630 Pixels
Facebook Event Image: 1920 x 1080 Pixels
Facebook Video: 1280 x 720 Pixels
Facebook Maximum Video Length: 240 minutes
Facebook Maximum Video File Size: 4GB
With all of the above complete, it’s time to crack on with your content planning! Remember to be consistent in your posting and creative with your posts.
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