March 18, 2019

Facebook groups, are they really that important?

Yes is the emphatic answer to this question. Facebook groups are becoming more important as we speak!


Well, over 1.4 billion people, more than half of Facebook’s colossal user base, are users of a Facebook group every month. 200 million of these users are members of what Facebook deems “meaningful groups,” which they interact with on a regular basis, every day. 

So for starters, the numbers stack up.

But aside from the official stats, here are 8 very valuable reasons why you should set up a Facebook group for your business. 


Prepare to feel the love. Facebook groups are designed to promote engagement between your members, especially if you post insightful content and creative conversation starters. This is the perfect platform to speak to followers who have an interest in your business, so are much more likely to interact with your posts.


As the leader of your group, you have the power to post whatever content you think your customers will be interested in. This is your space to motivate, inspire and inform. It is also a golden opportunity to teach customers, or potential customers, more about your products or services without them feeling like it is an intrusive ad on their feed.

Build a community with Facebook Groups

Aside from benefiting your business, a Facebook group offers a space for like-minded people with similar interests to connect. Giving your audience the opportunity to establish and grow new relationships within your group will reflect on your company as a place they can trust and respect. I love being part of online communities, check out the Feedalpha community for lots of great social media tips.


Ever had an idea, but not too sure if it’s pie in the sky or something worth pursuing? Use your Facebook group as a testing ground. For example, let your members know you are thinking of creating a series of How-To videos and gauge their response. This could save you a lot of time and energy if there appears to be minimal interest, or it might help kick-start some really creative content.


Everybody likes to feel like they are getting a little extra for free. By inviting your customer to join a secret or closed Facebook group, they will feel like they are getting a membership to an exclusive club. It’s a win-win situation as you are gaining a member who you know is already interested in what you do. An easy way to keep your customer happy.

thesocialnetwork good news


This is where Facebook groups really come into their own. Have you ever announced a special offer, event or a new product on a Facebook Page and been disappointed with a rather underwhelming response. Try making that same announcement to your devoted fans and loyal customers in your Facebook group and you can expect a lot more excitement, engagement and purchases. Plus, don’t forget to pin it to the top of your feed!



This is a super useful tool for receiving immediate feedback from your target market for free. You can ask your members for their opinions on anything relating to your business, from logo colours to flavours in your range. It can also help you assess their wants and dislikes so you can better tailor your offerings to their needs.

Top of the pile

Facebook feeds have become a wash of ads, sponsored posts and updates from people you haven’t been in touch with for a million years.

However, Facebook groups posts will appear high up in your members’ feeds and the more you post, the more you will show up. Boom!

If you are looking for some more tips on increasing Facebook engagement check out this blog: Top 5 things to do on Facebook right now.

Need help setting up your community? Get in touch

Recent Posts
Help Your Business with a Trading Online Voucher

Help Your Business with a Trading Online Voucher

Let's look at Ireland's Trading Online Voucher (TOV) Scheme, a fantastic program designed to help businesses enhance their online presence. We'll break down the essentials of this scheme and show you how it can be a huge plus for your business. What's the Trading...

Should I Have A Social Media Content Calendar?

Should I Have A Social Media Content Calendar?

Are you tired of the last-minute panic of figuring out what to post on your multiple social media accounts? Enter the world of the social media content calendar—a saviour for social media managers and small businesses worldwide. Let's dive right in and learn all about...

The Ultimate Guide of Social Media Post Ideas

The Ultimate Guide of Social Media Post Ideas

The average business should post on Social Media around 3 times a week, which means a whopping 156 post ideas are required per year! It can be overwhelming trying to think of that many things to say about your business but we’re here to help with the ultimate post...

How to Make Your Account Private on Instagram

How to Make Your Account Private on Instagram

Instagram is one of the most popular social media platforms around with over 1 billion people signed up to the app! This makes it ideal for socialising online, and the perfect place for businesses to find their target audience. Because of Instagram's popularity, the...

How To Make A Link Tree For Instagram

How To Make A Link Tree For Instagram

With approximately 500 million daily active users across Instagram globally, it’s a fantastic tool for creators and businesses in all industries. However, one of the biggest pain points for those looking to drive engagement and website traffic is the inability to...

Follow us