March 18, 2019

Facebook groups, are they really that important?

Yes is the emphatic answer to this question. Facebook groups are becoming more important as we speak!

Why? 

Well, over 1.4 billion people, more than half of Facebook’s colossal user base, are users of a Facebook group every month. 200 million of these users are members of what Facebook deems “meaningful groups,” which they interact with on a regular basis, every day. 

So for starters, the numbers stack up.

But aside from the official stats, here are 8 very valuable reasons why you should set up a Facebook group for your business. 

Engagement

Prepare to feel the love. Facebook groups are designed to promote engagement between your members, especially if you post insightful content and creative conversation starters. This is the perfect platform to speak to followers who have an interest in your business, so are much more likely to interact with your posts.

Influence

As the leader of your group, you have the power to post whatever content you think your customers will be interested in. This is your space to motivate, inspire and inform. It is also a golden opportunity to teach customers, or potential customers, more about your products or services without them feeling like it is an intrusive ad on their feed.

Build a community with Facebook Groups

Aside from benefiting your business, a Facebook group offers a space for like-minded people with similar interests to connect. Giving your audience the opportunity to establish and grow new relationships within your group will reflect on your company as a place they can trust and respect. I love being part of online communities, check out the Feedalpha community for lots of great social media tips.

 

Validate

Ever had an idea, but not too sure if it’s pie in the sky or something worth pursuing? Use your Facebook group as a testing ground. For example, let your members know you are thinking of creating a series of How-To videos and gauge their response. This could save you a lot of time and energy if there appears to be minimal interest, or it might help kick-start some really creative content.

VIP

Everybody likes to feel like they are getting a little extra for free. By inviting your customer to join a secret or closed Facebook group, they will feel like they are getting a membership to an exclusive club. It’s a win-win situation as you are gaining a member who you know is already interested in what you do. An easy way to keep your customer happy.

thesocialnetwork good news

Announcements

This is where Facebook groups really come into their own. Have you ever announced a special offer, event or a new product on a Facebook Page and been disappointed with a rather underwhelming response. Try making that same announcement to your devoted fans and loyal customers in your Facebook group and you can expect a lot more excitement, engagement and purchases. Plus, don’t forget to pin it to the top of your feed!

 

Polls

This is a super useful tool for receiving immediate feedback from your target market for free. You can ask your members for their opinions on anything relating to your business, from logo colours to flavours in your range. It can also help you assess their wants and dislikes so you can better tailor your offerings to their needs.

Top of the pile

Facebook feeds have become a wash of ads, sponsored posts and updates from people you haven’t been in touch with for a million years.

However, Facebook groups posts will appear high up in your members’ feeds and the more you post, the more you will show up. Boom!

If you are looking for some more tips on increasing Facebook engagement check out this blog: Top 5 things to do on Facebook right now.

Need help setting up your community? Get in touch

Recent Posts
Schedule Stories In Facebook Business Suite

Schedule Stories In Facebook Business Suite

Previously companies have left Social Media as an afterthought or to a junior member of the team. However, as more and more businesses view Social Media as a critical area of their marketing mix, it’s essential to understand how to get the most out of each platform....

Getting Started With Paid Social Media Advertising

Getting Started With Paid Social Media Advertising

If you've worked in Marketing you will have heard the phrase 'pay to play' at least once and unfortunately, this is the case when it comes to guaranteeing a significant reach on Social Media. Now, it's important to bear in mind that a large reach doesn't necessarily...

What Are Twitter Spaces?

What Are Twitter Spaces?

Unless you’ve been living under a rock the last few months, you’ll have heard all about Clubhouse by now, the new invite-only audio networking platform. Clubhouse members have shared mixed reviews about the platform, and, of course, the invite-only feature is quite...

Content Calendar Template

Content Calendar Template

Following a social media strategy in the present day is vital to expanding your business and brand online. Creating engaging and quality content that your target audience wants to interact with is key to getting your name out there and will help you work towards your...

7 Ways To Get More Engagement On Your Instagram Stories

7 Ways To Get More Engagement On Your Instagram Stories

The stories feature was first introduced to Instagram in 2016 and has since become an increasingly popular part of the app, with millions of stories shared every day. The beauty of an Instagram story is that it tends to be more spontaneous and relatable than a grid...

Follow us

linkedin

OPT In

feedalpha free account