May 5, 2021

Coming Soon: Twitter Professional Profiles 

Twitter must be one of the only platforms that practically has the same functionality today as it did way back in 2006 when the site was first launched. Of course, since then, we’ve seen the evolution of hashtags, an increased character limit and subtle updates such as in-platform scheduling, Topics and Fleets.

Nonetheless, Twitter has often felt behind the times when it comes to supporting businesses. Facebook, LinkedIn and Instagram all facilitate ‘Professional’ accounts of some sort and allow businesses to share helpful information with their followers. Still, Twitter has always remained the same for both companies and personal users. Until now.

The Twitter Business account has teased an update with a preview of their ‘Professional Profiles’. As explained by Twitter themselves over a series of tweets, Professional Profiles are being trailed with a small pool of businesses in America.

Professional Profiles will allow businesses, non-profits, publishers and creators additional space to display information about their business on their Twitter profile.

The update is designed to help businesses (or anyone using Twitter for ‘work’) make it easier than ever for their customers to find out critical information such as their location and how to contact the company. The current Twitter Bio is limited to just 160 characters for everyone, so any additional space for brands will be greatly appreciated.

As we’ve seen before, when they release a new product, Twitter is encouraging their audience to share what features they’d like to see available for Professional Profiles. However, the big question we’re all thinking about is what this does to the Twitter algorithm?

Will those who convert to Professional Profiles risk their content being deemed ‘less relevant’ than personal accounts, who are more likely to be a user’s friend or family? Perhaps this is a way of pushing Twitter Ads and driving the ‘pay to play’ philosophy Facebook has adopted.

Recent Posts
Schedule Stories In Facebook Business Suite

Schedule Stories In Facebook Business Suite

Previously companies have left Social Media as an afterthought or to a junior member of the team. However, as more and more businesses view Social Media as a critical area of their marketing mix, it’s essential to understand how to get the most out of each platform....

Getting Started With Paid Social Media Advertising

Getting Started With Paid Social Media Advertising

If you've worked in Marketing you will have heard the phrase 'pay to play' at least once and unfortunately, this is the case when it comes to guaranteeing a significant reach on Social Media. Now, it's important to bear in mind that a large reach doesn't necessarily...

What Are Twitter Spaces?

What Are Twitter Spaces?

Unless you’ve been living under a rock the last few months, you’ll have heard all about Clubhouse by now, the new invite-only audio networking platform. Clubhouse members have shared mixed reviews about the platform, and, of course, the invite-only feature is quite...

Content Calendar Template

Content Calendar Template

Following a social media strategy in the present day is vital to expanding your business and brand online. Creating engaging and quality content that your target audience wants to interact with is key to getting your name out there and will help you work towards your...

7 Ways To Get More Engagement On Your Instagram Stories

7 Ways To Get More Engagement On Your Instagram Stories

The stories feature was first introduced to Instagram in 2016 and has since become an increasingly popular part of the app, with millions of stories shared every day. The beauty of an Instagram story is that it tends to be more spontaneous and relatable than a grid...

Follow us

linkedin

OPT In

feedalpha free account