What Services Do Digital Marketing Consultants Provide?

The world of digital marketing is fast-paced and ever-evolving, so you either need to get on board or risk falling behind. Even sectors that are typically stuck in their ways and have taken years to embrace digital have started to realise just how effective it can be to find new audiences and engage with existing customers.

The most successful brands know that digital marketing is a fulltime commitment. With this in mind, you may wish to consider hiring a Digital Marketing Consultant to help guide you through the ins and outs of digital and outline any best practices to align your marketing with your overall business plan.

You may find Digital Marketing to be quite ‘trend’ heavy, and one of the most significant risks a brand can take online is misinterpreting a trend and trying to force it to work for them and their audience. As with most things in business, brand awareness is all about quality over quantity. However, a Digital Marketing Consultant will help you keep a good balance of both, ensuring constant communications that are fully on-brand and relevant.

What Does a Digital Marketing Consultant Do?

A professional Digital Marketing Consultant will offer many services, but their primary role is to support businesses with their digital marketing strategy. Any digital marketing strategy will need to support the wider marketing plan that will align with the business needs and goals.

During a digital marketing consultation, professionals will be able to look at the business needs and advise how to implement and grow their strategy across various digital mediums. They will consider marketing resource, budget and customer demographics and be able to share market insight from their previous clients and experiences.

Support

Consultants will support businesses from start to finish, whether it’s for an ad-hoc campaign, such as the launch of a new product or service, to a long-term contract.

Consultants will guide businesses through each stage of planning the campaign, implementing it and finally tracking and analysing the results. Every campaign should give businesses insight into what works best for their target audiences and keep improving their marketing efforts.

The secret to a successful marketing plan is always knowing your target audience, and as a business and its brand grows and develops over time, its target audience will likely change.

Consultants can help businesses identify who their typical customers are and how best to reach them with exciting and engaging content to help drive brand awareness. From outreach strategies to retention, Consultants can utilise their market experience to grow companies awareness and sales. The strategy should be super results-focused between the sales and marketing departments to reach potential customers, drive qualified leads, and convert sales.

When Do You Need A Digital Marketing Consultant?

Some businesses can manage all their marketing needs in-house. However, more often than not, that means hiring a team who are skilled enough to handle everything from copywriting to graphic design and understand every algorithm in-between.

Even if this is the case, a Digital Marketing Consultant will still add value – be it a fresh take on processes and best practices or just a confidence boost to the in-house team that what they’re doing is suitable for the brand online.

However, few businesses have the time, resource and expertise in-house and therefore turn to outsourced professionals to ease the workload, especially a small business. A Digital Marketing Consultant can highlight where a marketing strategy is underperforming and where ROI (return on investment) opportunities may be missed.

Not only is implementing a successful strategy important, the analysis and insight that follows are also essential. Digital Marketing Consultants will leverage data and marketing metrics to make improvements and keep brands competitive.

The digital landscape is ever-changing, so having someone in the know’ who is abreast of all digital trends, changes, and developments will make sure businesses maximise their digital potential.

What Are the Duties of a Marketing Consultant?

The relationship between a business and a Marketing Consultant will differ depending on what in-house support there is. A Consultant may be hired to support the existing marketing team to provide additional expertise and fresh insight, or they could be allowed to complete creative control and freedom with very little in-house support.

The best Consultants will feel like a natural extension of your team, no matter what size, and be able to understand your brand ethics and values. Consultants live and breathe digital marketing and will therefore be able to ‘fail fast’ and get the best possible results out of a campaign or know when to pull the plug and change tactics.

What Are Marketing Consultant Services?

There are many types of consultancies out there, all offering different marketing services. Some Consultants have a well-rounded digital knowledge, and others choose to specialise in key areas of digital marketing such as Content Creation, SEO or Social Media.

What Do Marketing Consultants Charge?

There is no set rate for a Marketing Consultant, and the final figure will be dependent on what marketing services are required and for how long. Suppose you’re looking to hire a Digital Marketing Consultant. In that case, it’s not advised to do so on price but consider their experience and any ties with professional marketing bodies.