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Facebook Ad Objectives and Formats

With over one billion global Facebook users and over 90 million small businesses actively using the platform, one of the most efficient ways to reach your desired audience is through paid adverts. Before jumping straight into Facebook, it’s worth doing some...

Facebook and Instagram Competition Guidelines

If you’ve been on Facebook or Instagram recently you will have likely seen some sort of competition, you may have even entered it. This form of content is utilised by everyone from small, local businesses to big brands with an aim to increase reach, exposure and page...

Creating a Social Media Content Plan 

Most businesses these days are ‘on’ Social Media. Some post regularly, some don’t know what they’re doing and others don’t have time or have simply forgotten they have accounts in the first place. Sometimes it can take a while to fully include Social Media in your...

How to Create A Facebook Business Page

What is a Facebook Business Page? A Facebook Business Page is a feature within Facebook where companies can add all of their contact information and market themselves. This can be through Organic Content published to the Facebook Page or through Facebook Paid Ads....

Platform Update: Twitter Topics

Twitter Topics are here! Twitter was launched on July 15, 2006, but, unlike Facebook and other platforms, doesn’t appear to have updated as frequently. The most memorable update will likely be them increasing the Tweet character limit from 140 to 280 in 2017. However,...

Twitter Video Tips For Business

Twitter is a fantastic marketing tool for business that is often underutilised due to people not knowing the best way to maximise its potential. Twitter Video even more so! Video, in particular, is an incredibly valuable feature available to marketers using Twitter...