Our Blog
Platform Update: Twitter Scheduling and Replies Management
If you’re active on Twitter, then you likely already utilise a third-party platform for scheduling your tweets in advance. Preplanning and scheduling tweets is highly recommended as it means your content will be more consistent and well thought out. Scheduling also...
Why Do You Need A Social Media Consultant?
Why do we need a Social Media Consultant? In a word, ‘change’. The Social Media landscape is an ever-changing one, which means that what might have worked well a few months ago may not work as well for you now. The reasons for this will vary from sector to sector but...
Instagram: Personal Profile vs Professional Account
Instagram has approximately one billion users each month, with five hundred million of those watching Instagram Stories every day. Two hundred million users visit at least one business profile a day, and one-third of the most viewed stories are from businesses. To...
Facebook Ad Objectives and Formats
With over one billion global Facebook users and over 90 million small businesses actively using the platform, one of the most efficient ways to reach your desired audience is through paid adverts. Before jumping straight into Facebook, it’s worth doing some...
Facebook and Instagram Competition Guidelines
If you’ve been on Facebook or Instagram recently you will have likely seen some sort of competition, you may have even entered it. This form of content is utilised by everyone from small, local businesses to big brands with an aim to increase reach, exposure and page...
Creating a Social Media Content Plan
Most businesses these days are ‘on’ Social Media. Some post regularly, some don’t know what they’re doing and others don’t have time or have simply forgotten they have accounts in the first place. Sometimes it can take a while to fully include Social Media in your...
How to Create A Facebook Business Page
What is a Facebook Business Page? A Facebook Business Page is a feature within Facebook where companies can add all of their contact information and market themselves. This can be through Organic Content published to the Facebook Page or through Facebook Paid Ads....
Platform Update: Twitter Topics
Twitter Topics are here! Twitter was launched on July 15, 2006, but, unlike Facebook and other platforms, doesn’t appear to have updated as frequently. The most memorable update will likely be them increasing the Tweet character limit from 140 to 280 in 2017. However,...
Twitter Video Tips For Business
Twitter is a fantastic marketing tool for business that is often underutilised due to people not knowing the best way to maximise its potential. Twitter Video even more so! Video, in particular, is an incredibly valuable feature available to marketers using Twitter...
Easy Ways To Utilise Instagram For Business
How should you use Instagram For Business? Instagram for business is a fantastic marketing tool as, according to stats, 80% of users follow a business or brand. With over 24 million Instagram users in the UK, it’s definitely not an opportunity that you want to miss!...
How To Use Twitter Advanced Search
Twitter Advanced Search Twitter Advanced Search is going to change how you view Twitter! Although you may had heard that Twitter is on the decline, especially compared to Facebook and Instagram, that isn’t necessarily the case. There are approximately 330 million...
The Ultimate Twitter for Business Guide
The Ultimate Twitter for Business Guide So you’re ready to take a tweet of fate and start using Twitter for business?! We know it can be daunting jumping into the wonderful world of Twitter for business for the first time, but fear not, we’ll make sure you are fully...
How to Delete a Facebook Group
How to Delete a Facebook Group What is a Facebook Group? A Facebook Group is a feature within Facebook where users can come together to share content, thoughts and opinions. A business may choose to use a Facebook Group to create a space for like-minded individuals to...
How To Create A Facebook Group
What is a Facebook Group? A Facebook Group is a feature within Facebook where users can build a community of likeminded people and create a forum for conversations and exchanges. The difference between a Facebook Group and a Facebook Page is a Group is more about...
8 Mistakes Novices Make With Facebook Advertising
Stats show that an average Facebook user clicks on 11 Ads per month, and with approximately 2.41 billion monthly active Facebook users, it’s clearly the place to be. Unfortunately, the most effective way to become an expert is to do it on the job and this leaves room...
5 winning ways to use Instagram for small businesses
There are over 25 million companies across the world using Instagram for their business and over 200 million users visit at least one business profile every day - but how can you make sure your business is in the mix? While Facebook has been busy refocusing its...
Setting Up Your Facebook Advertising Account
Everything you need to know about setting up your Facebook Advertising Account Did you ever have to manage more than one page or a business on Facebook? Then you will know what a headache it can be. Moving between your various accounts and profiles is a tedious task...
Understanding Social Media Terms- Facebook, Twitter, LinkedIn and Pinterest
Say what? A breakdown of the most used words on social media. Love social media, but not too sure what some of the jargon means? We’ve created this glossary so that you will be able to talk the talk of social media with confidence and ease. You’ll be liking,...
3 Times to Utilise Social Media at Events Using Twitter
Twitter for Events Have you ever been having a conversation with yourself – in a muttering under your breath kind of way – and someone answered? Possibly a stranger, let’s say on the train, has involved themselves in your conversation with… yourself. Or perhaps you’ve...
Find the right twitter tip for you!
Twitter tip 5: Spot a tweet you would like to revisit when you have more time? Best to bookmark it so that you don’t have to waste time scrolling trying to find it later.
Facebook ads :9 reasons why they are a must for all businesses
Considering investing in Facebook ads? Stop thinking and go for it! Whether you are a small start-up or a multi-national brand, Facebook ads are a must for all businesses. It can generate leads and sales Create a loyal customer base Bring traffic and awareness to...
The Essential Guide to LinkedIn Video
Did you know that in any 30 day period, more video content is uploaded to the internet than has been created by major TV stations in America in the last 30 years? With that much content already being posted, why should you start posting videos in LinkedIn? Well,...
How to add an administrator to Facebook
Let us show you how to add an administrator to a Facebook Business Page? Are you still confused about what kinds of functions are available and what kinds aren't on your Facebook Business Page? That’s completely alright because various business owners and social media...
What is “Google My Business”?
“Google My Business” is a tool that’s totally free of cost and would help your small business create as well as manage their listings on Google. Let’s learn a little about Google listings.