How To Guides
Increase Your Facebook Page Following
Page Followers is soon to be replacing Page Likes and, although often described as a vanity metric, businesses need to be aware of what their magic...
Why Websites Are Important To Business Success
There are several touch-points between businesses and their customers. For example, offline would be a bricks and mortar store while online would be...
Introducing YouTube Shorts
According to the platform, YouTube Shorts are a new ‘short-form video experience for creators and artists who want to shoot short, catchy videos...
How to Delete a Facebook Business Page
There is a range of reasons that you may want to delete a Facebook business page; the information may not be relevant anymore, or you already have...
What Is SEO?
Search Engine Optimisation, or SEO as it's commonly known, is the practice of driving more, quality, traffic to a website through high organic...
How to Set Up a Product Launch on Social Media
Setting up a launch on social media requires an effective campaign that will help to spread the word about a new product to the brand's target...
Great Social Media Campaigns
What makes Social Media campaigns great? Tagging your friends, family or colleagues in a funny or topical post is one thing but does that equate to...
Why Use Facebook Commerce Manager?
Social Media, as an industry, is constantly evolving, and Facebook is no exception. Not only is the platform a great space to connect with friends...
A Guide to Facebook Domain Verification
In recent years, Facebook has come under fire for allowing fake accounts and pages to spread false information around the site. This information...
Employee Advocacy on Social Media
There is nothing new about Employee Advocacy in business or marketing and thanks to the practicality and popularity of Social Media it’s now easier...
Understanding How Instagram Works
One of the most common phrases related to Marketing is credited to John Wanamaker who famously stated “Half the money I spend on advertising is...
What To Do If Your Facebook Account Is Disabled
They say you don't know what you've got until it's gone and this is certainly the case when you're locked out of something that is incremental to...
Facebook Pixel: Everything You Need To Know
The smarter a business can market itself, the higher its chances of converting its audience to sales. There are many tools available across multiple...
What To Do If Your Instagram Account Is Suspended or Disabled
So your Instagram account is suspended or disable? Many of us have been there, don't panic. From a business point of view, Instagram frustratingly...
How To Merge Two Facebook Pages
There are several reasons that a business may want to merge it's existing Facebook Pages. One of the most common reason tends to be that someone in...
Schedule Stories In Facebook Business Suite
Previously companies have left Social Media as an afterthought or to a junior member of the team. However, as more and more businesses view Social...
Getting Started With Paid Social Media Advertising
If you've worked in Marketing you will have heard the phrase 'pay to play' at least once and unfortunately, this is the case when it comes to...
Why Video Should Be Part Of Your Social Media Strategy
Statistics suggest that the average person will watch approximately 100 minutes of video content online daily in the next year. It, therefore, won’t...
What Are Twitter Spaces?
Unless you’ve been living under a rock the last few months, you’ll have heard all about Clubhouse by now, the new invite-only audio networking...
What Are Instagram Reels?
For those of us working in Marketing, and especially in Social Media, there has been a steady increase in the demand and utilisation of video...
19 Instagram Reels Ideas For Small Business
Introduction to Instagram Reels If you're a small business owner trying to stand out on Instagram, you’ve probably already heard the usual advice—show your products, introduce yourself, post behind the scenes. Instagram Reels are short-form videos that can help boost...
Future of Social Media
Understanding Shifting Behaviours, Platform Intent & Ethical Engagement The Social Media Tipping Point Social media is undergoing a seismic shift. Where it once functioned as a broadcast tool, delivering one message to many, it has now evolved into a network of...
How Can A Social Media Consultant Help?
Do You Need a Social Media Consultant? Of course, I would say yes you need a consultant because I was hoping you could hire me! Taking my need for employment out of the equation there are so many reasons why a consultant can help you. I tend to ask people who come to...
Recovering Admin Access to Your Facebook Page
Introduction Losing admin access to a Facebook Page you manage can be a challenging experience. Understanding your options and the necessary steps to reclaim your role is crucial. This blog post guides you through the process of checking your Page role, contacting...
What is the average Instagram engagement rate?
The average Instagram engagement rate varies depending on several factors, including the type of content and the industry. Generally, an engagement rate of 1% to 5% is considered good. More specifically: The overall median engagement rate across all industries is...
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