Considering investing in Facebook ads? Stop thinking and go for it!
Whether you are a small start-up or a multi-national brand, Facebook ads are a must for all businesses.
Here are our top reasons for running Facebook ads.
Literally, it can cost you the same as a battered sausage and a bag of chips. Or it can cost you the price of a Michelin starred meal. You set a limit of how much you want to spend, then Facebook stops showing your ad when you reach this amount. Obviously, the higher your budget the more potential customers you will reach. But don’t worry if you can’t afford to advertise to a huge number of people, you can be clever with the audience you can reach. Quality, not quantity.
Without a shadow of a doubt, there are people you want to get your product in front of on Facebook. Facebook has over 2 billion account holders, with more than 1.8 billion of these accounts being accessed every month. To break this down even further 80% of all Internet users use Facebook. And on average, a daily Facebook user spends 40 minutes using the platform.
Facebook has made setting up an ad a fairly uncomplicated process – they literally signpost each step. Once you have a Facebook page you can select the type of ad, target audience and set your budget and timeframe in a few simple clicks.
The social media platform knows a lot about its users. You can benefit from this information as Facebook allows you to target the people who are most likely to be converted into customers.
You can filter who sees your ad by
You also have the option to filter by connections (for example, friends of users who like your page) and behavior, which includes their latest purchases and life events.
And if you want to go one step further, you can use their lookalike option. This allows targeting similar users to your current audience, which means you don’t have to guess demographics if you don’t have the stats to hand.
Retargeting. This clever tool allows you to target users who have already visited your website, app or given you their contact info. As they have already shown an interest, reminding them of your product or service again on Facebook might get them over the line with downloading premium content, starting a trial or making a purchase.
Having a call to action (CTA) button on a digital ad is not a new idea. However, Facebook offers an enhanced version. In general, a CTA brings you to a company website where a user can find out more before you decide to make a purchase. With Facebook ads you have a number of options including Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More.
Did you know that 64% of consumers say that that watching a marketing video on Facebook has influenced a purchasing decision? We definitely have a penchant for watching video rather than reading content, so it’s a win-win that Facebook allows you to create video ads.
One of the big reasons why Facebook continues to grow is that it is constantly adding new and improved features. Yes, you need to take a bit of time to keep on top of these changes (or hire us to do that for you!), but the more you learn about how to target your audience the bigger the return will be.
To make sure you are getting the maximum return for your investment, Facebook offers a pretty nifty analytics tool that once you get the hang of, you can offer you some very valuable insights to your audience. You can track things like impressions, reach and frequency, as well as likes, shares, comments, page likes, and click-through rates. All this data is in real-time, which means you can adjust your ads as necessary.
If you would like some more information on Facebook ads and how they can help grow your business, visit our training page.
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