Did you know that social media and video viewing are the two most popular online activities, together accounting for more than a third of the time people spend on the Internet? (you can hyperlink to here if you need to – https://www.smartinsights.com/digital-marketing-strategy/100-must-see-marketing-stats/)
With people spending so much time online these days it makes good business practice to pay attention to the power of social media. It’s no longer enough to post every now and then on Twitter, or fire up random videos on Facebook, and expect a flood of customers banging your door down.
However, a well crafted social media strategy can help you grow your business at a speedy rate. This is were a dedicated social media manager, whether in house or out-sourced, can really benefit your business.
Here are five ways a social media manager can transform your business.
86% of consumers prefer an authentic and honest brand personality on social networks.’ (Sprout Social, 2016)
One of the great things about social media is that you can instantly reach your customers and followers with content that is delivered in your brand’s unique style and voice.
Whether it’s a blog post, special offer or daily update, social media allows you to convey your brand’s personality and a personal touch.
However, if a number of different of people are haphazardly looking after your social media, or if you don’t have the time to dedicate to it, this golden opportunity to connect with customers, and potential customers could be lost.
A social media manager in this circumstance is invaluable, because not only can they tailor content for your various social platforms, but they will ensure it consistently matches your business’ voice, branding strategy and marketing plan.
’74% of people say they use Facebook for professional purposes.’ (HubSpot, 2017)
Did you know that last year Facebook introduced an algorithm update that is designed to suppress brands’ content in the news feed?
Or that Twitter declared that it would no longer be allowing the same content to be posted on multiple accounts?
No? Well, you are not alone here. The social media world is fast-paced and staying on top of it so that it benefits your business is a full-time job.
A dedicated and experienced social media manager would not only know the answer to these questions but will also know the smart solutions so that these kinds of changes will not affect your business.
‘Nearly one-third of the world uses social networks regularly.’ (eMarketer, 2016)
Rightly or wrongly social media has become as much a part of our daily lives as brushing our teeth is. But as well as using it for keeping up with our friends, family and neighbours, Facebook et al. have become the way to discover new products and services.
This where a social media manager with excellent marketing skills can come in very handy. They can set up and run online campaigns, paid promotions and advertisements, competitions and giveaways, which are all essential ingredients for building brand awareness and loyalty, and most importantly, for attracting new customers.
‘1 in 3 social media users prefer social media customer care services to telephone or email.’ (Social Media Today, 2017)
Marketing, promoting and growing your business through social media, isn’t only about posting great content, it also requires full engagement with your fans, followers and customers in a timely fashion – we’re talking 60 minute response time max.
But this can be very time consuming, especially when you have plenty of other things to be doing.
A social media manager will take that pressure away, and not only answer each new comment as it bings, but they will be so engaged with each social platform that they will respond in the correct tone and style for your brand in a speedy manner.
They are also well able to fan the flames should any negativity pop up and will consult with you, HR, or the relevant person to make sure any complaints or problems are dealt with correctly. The last thing you want to do is ignore someone giving out on a social platform.
’61% of people check their smartphone within 5 minutes of waking up. Social media and messaging apps are the top two things that users check first’ (Deloitte, 2016)
If you are clever about how you spend your money on social media, you can reap big rewards, however, it is very easy to feel like you are just throwing it into a black hole.
A social media manager will be highly skilled in identifying, managing and tracking the right campaign for your business and making sure you are getting the most bang for your buck.
Equally, they can quickly turn off a campaign that isn’t working or tweak it to make sure it is hitting your target audience.